BOUCHER, L. - AIR France réseau arérien mondial.

Original lithograph advertising planisphere card board from AIR France. The map is designed by Lucien Boucher and is in fact a reduced version of his larger format poster. This map illustrates the airline’s services to various international destinations. Each destination is designated by easily recognizable illustrations of widely-known landmarks of that country, or other stereotypical images by which the destination country would be identified, with the Americas with stylized indigenous American Indians, Australia with ostriches and Asia with exotic Garuda barges, tigers and temples.

The poster has always occupied a special place in Air France's communication. With a heritage of more than 1,500 posters by the most prestigious illustrators and artists, the Company has one of the richest collections in the world.
Air France uses well-known posters like Savignac, Solon and Cassandre, for example, the Company also innovates by turning to recognized artists such as Cocteau, Mathieu, Brenet, Picart Ledoux or Vasarely.

Lucien Boucher is a commercial poster artist and illustrator born in Chartres in 1889 and died in 1971. Graduated from the Ecole de céramiques de Sèvres, he began his career as cartoonist for the satiric newspaper Le Rire. In the 1920s he worked actively as poster designer for the movies and the advertising industry. He designed a significant number of lithography's inspired by the surrealism style. He’s very well known of a series of posters (advertising & world map) designed for Air France.